robert holdheim
Max Hegerman to head Edelman Digital – India as MD
Prior to this, Hegerman was head of digital at JWT India and CEO at Hungama Digital Services
Edelman India acquires Cream Events, adds experiential marketing capabilities
Cream Events will continue to operate as an independent brand and separate legal entity
Roger Darashah joins Rediffusion/Edelman as director
Darashah will provide PR strategy and counsel for Tata
Edelman Trust Barometer 2012 released in India
A conversation with Edelman’s Richard Edelman and Robert Holdheim on some of the findings of the report
Edelman launches new tools to measure levels of influence on Twitter and Blogs
The new tools are built on the original TweetLevel which MTV used to select its first ‘Twitter Jockey’ in 2010
Double Standards: Is social media a PR or advertising vertical?
With both advertising and PR agencies handling social media campaigns, Jagadeesh Krishnamurthy poses the question to agency heads on who delivers it better.
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