planning
Did the strategic planner just kill the advertising agency?
It's time for the strategic planning profession to be redeployed, at the very least, to improve efficiency and creativity, writes the founder of Australian independent agency, Thinkerbell.
PNB MetLife’s new campaign asks the question every Indian must answer
A simple question, a lifelong impact—the ad film turns future planning into an immersive, interactive experience.
Bandhan Life banks on humour to decode insurance confusion
A light-hearted yet timely campaign, but does the bank’s witty approach truly simplify insurance complexities or just make them entertaining?
LenDenClub's campaign redefines financial empowerment amid RBI guidelines
It encourages investors to invest in new-age lending products that can help them to earn daily and improve financial stability.
Canara HSBC Life Insurance takes a lighter take on serious finances
Showcasing tailored financial solutions, the new campaign blends humour and relatability to highlight the evolving aspirations of modern consumers.
Rediffusion group appoints Neeraj Sharma as head of planning
Sharma joins the group from Ogilvy’s 82.5 Communications
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