mobile
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RCS muscles into India’s messaging game: Agencies can’t sit this out
With Apple poised to back RCS, richer brand conversations are no longer optional. Martech is ready; creativity and strategy must catch up.
Top mobile gaming apps boost customer LTV by 6% in 2024: Report
iOS generates 55% of total in-app purchase (IAP) revenue moving ahead of Android in 2024, finds Moloco Research.
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Affle targets 900% growth by 2035 with AI-powered solutions for SMEs
The adtech player introduces OpticksAI and CTV AI to address the TV advertising needs of small and medium-sized enterprises (SMEs).
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India’s M&E industry contributes INR 3 lakh crore to the economy: Sanjay Jaju, I&B secretary
He added that collaboration and innovation are driving this sector amid government-led reforms tackling industry challenges.
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Samsung’s holographic show lights up London’s skyline
The company teases Galaxy Unpacked 2025 with stunning AI-powered holograms, turning the city into a futuristic spectacle of innovation.
Amazon MX Player, Glance partner to expand brand reach in India
With this tie-up, Amazon's MX Player content will reach to over 23.5 crore smart lock screen users of Glance in India.
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