marketing strategies
Read, learn, create: 10 must-read books for adland
Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their creativity.
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When an ad winningly targets the nose, not the eyes
Swiggy Instamart’s recent ad is a prime illustration of leveraging scent marketing to establish a memorable brand identity.
Yubi aims to build trust in the FinTech space amongst its consumers: Karanpreet Bindra
The chief marketing officer of Yubi shares the intention behind revamping CredAvenue, its marketing strategy, and efforts to build a trustworthy FinTech ecosystem
Seven tips to accelerate India's sales during the holiday season: Adobe report
Aims to help marketers with sales conversions from campaigns to last-mile purchases
Opinion: Future-proofing marketing strategies for sustained benefits
The author provides tips on how marketers can prepare against rapid changes in technology
Kiran Khalap’s Blog: The Internetwork killed three. RIP first victim: Positioning
Kiran Khalap, co-founder, Chlorophyll brand & communications consultancy, contemplates what ‘internetworked’ stakeholders mean to brands and communication
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