marketing strategies
Opinion: Future-proofing marketing strategies for sustained benefits
The author provides tips on how marketers can prepare against rapid changes in technology
Kiran Khalap’s Blog: The Internetwork killed three. RIP first victim: Positioning
Kiran Khalap, co-founder, Chlorophyll brand & communications consultancy, contemplates what ‘internetworked’ stakeholders mean to brands and communication
Goafest 2012: The 'Great Cooks Make Biryani' theory by Prof John Philip Jones
Professor John Philip Jones, emeritus professor at the Newhouse School of Public Communications, Syracuse University, New York, kicked off the knowledge seminars on day three at Goafest 2012
Opinion: The Kodak moment: Have you faced yours yet?
Suprio Guha Thakurta, managing director, India, The Economist Group, points out the importance of taking advantage of the changes that are imminent
AdAsia 2011: “Ideas can be a prism of hope”: Robert Senior
A report on the session themed “Big Ideas In The Age Of Now”
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