marketing strategies

Feb 19, 2020

Opinion: Future-proofing marketing strategies for sustained benefits

The author provides tips on how marketers can prepare against rapid changes in technology

Aug 06, 2012

Kiran Khalap’s Blog: The Internetwork killed three. RIP first victim: Positioning

Kiran Khalap, co-founder, Chlorophyll brand & communications consultancy, contemplates what ‘internetworked’ stakeholders mean to brands and communication

Apr 22, 2012

Goafest 2012: The 'Great Cooks Make Biryani' theory by Prof John Philip Jones

Professor John Philip Jones, emeritus professor at the Newhouse School of Public Communications, Syracuse University, New York, kicked off the knowledge seminars on day three at Goafest 2012

Feb 01, 2012

Opinion: The Kodak moment: Have you faced yours yet?

Suprio Guha Thakurta, managing director, India, The Economist Group, points out the importance of taking advantage of the changes that are imminent

Nov 04, 2011

AdAsia 2011: “Ideas can be a prism of hope”: Robert Senior

A report on the session themed “Big Ideas In The Age Of Now”