Aug 07, 2017

Opinion: “Heard of Service Recovery?...

...Listen to brands Amazon, Jet, Samsonite.”

Feb 16, 2017

Opinion: Client-agency Valentines: a 4X4 drive

There are multiple hues in a client agency colour palette. The author analyses some of them

Nov 29, 2012

Will brand Shiv Sena survive its creator? Yes, it can.

New leaders will have to understand the depth of the connection between the idea behind Shiv Sena and the audience it inspired.

Oct 01, 2012

Kiran Khalap’s Blog: The Internetwork killed three. ...

In the third part of a series, Kiran Khalap, co-founder, Chlorophyll brand & communications consultancy, talks about the influence of online marketing

Sep 03, 2012

Kiran Khalap’s Blog: The Internetwork killed three. ...

In the second part of a series, Kiran Khalap, co-founder, Chlorophyll brand & communications consultancy, analyses the impact of strong brands having to spread brand mythologies as well as having to show they care

Aug 06, 2012

Kiran Khalap’s Blog: The Internetwork killed three. ...

Kiran Khalap, co-founder, Chlorophyll brand & communications consultancy, contemplates what ‘internetworked’ stakeholders mean to brands and communication