Even as one types this, the ticker on NDTV states that Lalit Modi will not resign. This, after what has been a dramatic day of speculation surrounding the exit of the top boss of the billion dollar cricketing franchise that is the Indian Premier League. Modi's last appearance on camera saw him cool and confident as always, even as news channels relayed visuals ad nauseum of BCCI officials, politicians baying for his blood.
Between 8-10 April, Indian adland - and some from abroad - will be at Utorda Beach, Goa celebrating advertising, rewarding good work and networking over beer. A point to ponder over: How many of the delegates will be from digital agencies?In India, digital media has so far remained the domain of the specialist - the digital agency. Unless they have strong digital divisions, advertising and media agencies traditionally partner with digital agencies to execute digital campaigns.
The first time Vodafone introduced its spots for Zoozoos was in IPL Season Two and the egg-headed creatures, developed meticulously by O&M and Nirvana Films, stormed up the popularity charts within no time.They were everywhere -TV channels, fan pages, discussion forums, YouTube channels and eventually on T-shirts as well. The campaign was much adored, as much as it was admired and awarded.The Zoozoos are back for their second outing in IPL's on-going season and as is the norm, they are hunting in a pack.
Last weekend, about 80 million of Facebook's approximately 400 million users would have seen the popular social networking site's new look.
As more and more youngsters begin working early in their life, the average age of employees in an organisation is seeing a drop.For advertising agencies, young talent means a more youthful atmosphere in the corridors of creativity. Youngsters bring zeal, an enthusiasm to learn and despite being raw, they express a willingness to tread on unchartered territory, rather than the tried and tested. That's encouraging news for brands.
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