indian institute of human brands

Jan 04, 2021

Blog: Sourav Ganguly's heart attack becomes Fortune's misfortune

The author has advice for brands during controversial situations

Oct 26, 2020

Virat Kohli is India's most trendy, handsome, stylish, glamorous, fearless and charming celeb

IIHB analyses and evaluates celebrities as human brands in which Amitabh Bachchan and MS Dhoni also score very high

Sep 15, 2020

Brands endorsed by celebs tainted by drug abuse will suffer: IIHB report

No major surprise in terms of celebrities using drugs, but consumers will only turn away from the brand when the celebrity is named in the media

Jul 16, 2020

TikTok content creators were entertainers but weren't influencers: Report

The Indian Institute of Human Brands revealed the second part of its 'DNA of the Indian TikToker' report

Jul 09, 2020

TikTok ban to cost 'influencers' on the platform Rs 100-120 crore: Report

The Indian Institute of Human Brands studied the earnings of the top influencers on the platform