digital media

Brands 'wasting $73 billion of ad spend on unsuitable digital ads' during festive period
Nov 21, 2023
Beau Jackson

Brands 'wasting $73 billion of ad spend on unsuitable digital ads' during festive period

The average global percentage of waste is 61%

BFSI ad impressions on digital saw a 91% surge in Jan-Jun’23 over Jan-Jun’22: TAM report
Oct 10, 2023
Campaign India Team

BFSI ad impressions on digital saw a 91% surge in Jan-Jun’23 over Jan-Jun’22: TAM report

The BFSI sector's ad volumes on television and radio also witnessed growth, even as print saw a fall of 7% during the same period

Quint Digital to acquire 100% stake in Quintillion Media
Nov 11, 2021
Campaign India Team

Quint Digital to acquire 100% stake in Quintillion Media

Also acquires a 47.92% stake in Spunklance Media

m/SIX bags Parag Milk Foods’ digital media mandate
Aug 27, 2021
Campaign India Team

m/SIX bags Parag Milk Foods’ digital media mandate

No multi-agency pitch involved

Blaupunkt assigns its creative and digital media duties to Mixed Route Juice
Jul 15, 2021
Campaign India Team

Blaupunkt assigns its creative and digital media duties to Mixed Route Juice

Account won post a multi-agency pitch

Adobe gets David Wadhwani as EVP and chief business officer - digital media
Jun 03, 2021
Campaign India Team

Adobe gets David Wadhwani as EVP and chief business officer - digital media

Returns to Adobe after stint with Greylock Partners

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