The 'sex sells' concept had fallen out of fashion, but things could be about to change with a digital-age reboot. Marketers can now maximise their budgets by advertising on dating apps and porn sites, writes the author.
Spikes Asia 2014: “When an idea is no longer up for debate, all creativity is lost” - Nir Wegrzyn, BrandOpus
BrandOpus CEO Wegrzyn and senior account director Bex Deere showcased some ‘controversial’ ads and explained why banning them is not the answer
Kiran Khalap, co-founder, Chlorophyll brand and communications consultancy, explains the need for advertising to turn the target's mind towards something
This week, Jayanarayanan K, an associate creative director at McCann Erickson, Bangalore, tells Campaign India what he likes about photoshoots for fashion brands.
The iconic Italian lifestyle brand Diesel has launched in India with its first store at Juhu, Mumbai.
Bangalore-based creative ideashop, Happy, has won the creative mandate of the fashion label Diesel in India, after a multi-agency pitch. Diesel is making a foray into India in JV with Reliance Brands and will be known as Diesel Fashion India Reliance.
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