Campaign India Team
Jan 04, 2010

Diesel appoints Happy as creative partner

Bangalore-based creative ideashop, Happy, has won the creative mandate of the fashion label Diesel in India, after a multi-agency pitch. Diesel is making a foray into India in JV with Reliance Brands and will be known as Diesel Fashion India Reliance.

Diesel appoints Happy as creative partner

Bangalore-based creative ideashop, Happy, has won the creative mandate of the fashion label Diesel in India, after a multi-agency pitch. Diesel is making a foray into India in JV with Reliance Brands and will be known as Diesel Fashion India Reliance.

Commenting on the win, Kartik Iyer and Praveen Das, directors / co-founders, Happy said, "It's been a dream to work on Diesel from the day we knew of the brand. It's even more encouraging to know that our ideas matched the tone and energy of the brand, as it stands today. Also Diesel India has a really cool team here which just makes things a lot more fun at work.".

Said Darshan Mehta, CEO, Reliance Brands, "In Happy, we found creative partners who best understand and resonate the Diesel DNA. What we love the most about them is their freshness of approach; they truly push the envelope, and, in the process, me and my team, too."

Happy has begun working on the launch campaign for Diesel in India. Diesel will also introduce their latest global campaign in the Indian market.

Source:
Campaign India

Related Articles

Just Published

14 hours ago

BrandZ report 2021: Amazon retains top position

Apple, Google, Microsoft and Tencent also among top five most valuable brands

14 hours ago

Rin washes off the patriarchy with C.A. Bhavani Devi

Watch the film conceptualised by Ogilvy here

15 hours ago

Cannes Lions 2021: FCB Interface bags Gold in ...

Agency also wins two Silver and Bronze Lions; Lowe Lintas and VMLY&R Commerce also among winners

16 hours ago

The 'Tough Turban': Protective headwear for Sikh ...

A turban that looks and feels like fabric but provides some level of impact protection is not only a cool design case study but also a great example of making something for a community—rather than just marketing to it