Diesel appoints Happy as creative partner

Bangalore-based creative ideashop, Happy, has won the creative mandate of the fashion label Diesel in India, after a multi-agency pitch. Diesel is making a foray into India in JV with Reliance Brands and will be known as Diesel Fashion India Reliance.

Commenting on the win, Kartik Iyer and Praveen Das, directors / co-founders, Happy said, "It's been a dream to work on Diesel from the day we knew of the brand. It's even more encouraging to know that our ideas matched the tone and energy of the brand, as it stands today. Also Diesel India has a really cool team here which just makes things a lot more fun at work.".

Said Darshan Mehta, CEO, Reliance Brands, "In Happy, we found creative partners who best understand and resonate the Diesel DNA. What we love the most about them is their freshness of approach; they truly push the envelope, and, in the process, me and my team, too."

Happy has begun working on the launch campaign for Diesel in India. Diesel will also introduce their latest global campaign in the Indian market.