demographics
Mar 19, 2024
Gen X: The original harbingers of change
Ipsos' Sakina Pittalwala explores the dynamics and contributions of Generation X in India, and builds a case for how brands can leverage the potential of this critical age cohort
Nov 03, 2023
RIP Gen Z, Millennial, Boomer: Is it time for the marketing industry to ditch generational labels?
Leading think tank The Pew Research Center has announced it will stop using generational terms like 'Gen Z' to describe different cohorts of society, but should marketers follow?
Jun 06, 2016
ABC digital measurement data from Q3 2016
Nielsen to report data across devices every week; covers print publishers and digital property owners
Top news, insights and analysis every weekday
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