content creation
From ‘credible?’ to ‘incredible!’: Measuring influencers' influence
Influencer marketing can be a fickle, seemingly random practice, but rigorous research, investing in proven measurement strategies, and a focus on generating data-driven results can help make the often opaque marketing strategy clear
A marketer's take on TikTok's exit from Nepal
The ability to reach a massive audience via TikTok has been an indispensable tool for brands in Nepal. But with the app's impending exit from the country, there's now a profitable opportunity for domestic players to step up and fill the gap, opines Ujaya Shakya
AR is a crucial element in shaping India's content creation future: Evan Spiegel, Snap Inc
At Snap Inc's APAC AR Day, the tech company's co-founder and CEO, shared insights on AR's potential in India and its role in shaping the future of creative content and marketing
How Nissan revs up its content-creation engine
Passing the "so what?" test: Lessons from the Japan-based auto maker's big-budget, in-house content-creation center
Cannes Lions 2014: Sorrell: Why PR agencies don't win more awards at Cannes
PRWeek caught up with the WPP Group CEO in Cannes to discuss content creation, a surprising hot market, and PR awards
Babita’s blog: Break That Duration Barrier
Writing a story without the duration leash seems to be harder than we imagined, says the author
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