bloody cool

Jan 13, 2010

Channel [V] assigns creative mandate to JWT India

Channel [V] has assigned its creative duties to JWT India. Anupam Vasudev, EVP- marketing, STAR India has confirmed the news to Campaign India.Talking about the development, he said, “JWT India already handles three channels from the STAR portfolio which includes STAR World, STAR Movies and STAR One. And now they would also be handling Channel [V].”He further added, “There was no formal pitch involved. We did talk to a few agencies but we already had an existing working relationship with JWT and decided in favour of them. ”

Aug 11, 2009

Campaign India Team

Channel [V] to relaunch with new shows

Channel [V] will relaunch itself with a brand new baseline ‘Bloody Cool’, a new look, new VJs and new reality shows.The relaunch will happen from 22 August and will reduce music content on the channel’s programming from about 90% a year back, to about 60% now, said Prem Kamath (pictured), general manager, Channel [V].

Breaking news: Lowe Lintas to make Channel [V] 'bloody cool'

Aug 10, 2009

Campaign India Team

Breaking news: Lowe Lintas to make Channel [V] 'bloody cool'

Lowe Lintas has bagged the creative mandate for the relaunch of Channel [V]. The agency won the account without a pitch and has now given the music channel the new baseline - 'Bloody Cool'.Channel [V] has earlier sported baselines like ‘Mind it’ and ‘We’re like this only’.The rechristening lays the ground for Channel [V]'s aggressive push for non-music content with five new shows to be go on air in a phased manner starting 22 August.