Q&A with Anand Chakravarthy, business head, Big CBS Networks, on progress post DAS and viewership trends. Edited excerpts:
The channel is positioned as a feel-good destination for the contemporary urban couple
The campaign, developed by McCann Erickson, focuses on the freshness of the four shows aired on the channel.
Distribution deals have been inked with Reliance BIG TV, Digicable, DEN Networks, Hathway, InCable, Airtel DTH, 7Star
DEN Networks will distribute BIG CBS Prime, BIG CBS Spark and BIG CBS Love on its analogue and digital cable TV platforms
The first channel from the JV will go on air in November
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