big cbs prime

Jan 07, 2013

‘Larger genres have declined post DAS; smaller genres have gained’

Q&A with Anand Chakravarthy, business head, Big CBS Networks, on progress post DAS and viewership trends. Edited excerpts:

Mar 09, 2011

BIG CBS Love to go on-air from March 21

The channel is positioned as a feel-good destination for the contemporary urban couple

Dec 08, 2010

Big CBS Prime announces month-long launch campaign

The campaign, developed by McCann Erickson, focuses on the freshness of the four shows aired on the channel.

Nov 29, 2010

BIG CBS Prime to go on air today

Distribution deals have been inked with Reliance BIG TV, Digicable, DEN Networks, Hathway, InCable, Airtel DTH, 7Star

Nov 15, 2010

BIG CBS signs distribution deal with DEN Networks

DEN Networks will distribute BIG CBS Prime, BIG CBS Spark and BIG CBS Love on its analogue and digital cable TV platforms

Oct 28, 2010

BIG CBS to launch BIG CBS Prime

The first channel from the JV will go on air in November