Culture is the soul of the organisation that outlives all its people, says the author
Agencies working with marketers are losing respect and love, says the author, and presents a remedy
The author points out that while competition is healthy, so is friendship - and both can co-exist.
Babita Baruah, vice president and client services director, JWT Delhi, says it's time to fight perceptions
Babita Baruah, vice president and client services director, JWT Delhi, is a firm believer in qualitative research but feels the cardinal rules are being forgotten
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