ai
The role of AI in influencer marketing: A boon or bane?
DDB Mudra Group's Tanishtha Kaura reflects on the newly-emerging crop of generative AI influencers in India, and questions if adland or the nation are really ready to embrace both their opportunities and challenges
‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
Unveiling the trends revolutionising advertising in 2024
Makani Creatives' Suchana Sarkar takes a deep dive into the insights and innovations shaping the advertising and marketing landscape, from the resurgence of brand identity to the disruptive potential of AI, and more
'It’s time to move': Google’s VP, Global Ads on cookie deprecation, privacy regulation and AI integration
Google’s vice president of Global Advertising Strategies, Dan Taylor, unpacks everything from Chrome’s incoming cookie deprecation deadline to the need to invest in AI amid legacy systems' privacy-fuelled decline
Omnicom meets 2023 guidance, eyes investments in AI
CEO John Wren resists pegging a number to Omnicom’s AI investment after a series of announcements from his peers
Verdict on WPP’s AI pitch to investors: ‘If only the company were growing more strongly’
Campaign reports from capital markets day where WPP presented to investors
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