2018

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I-Com Global Summit 2018: ‘Unbiased measurement has become a major problem’
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Apr 16, 2018

I-Com Global Summit 2018: ‘Unbiased measurement has become a major problem’

A panel discussed how data can be used in creative development

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I-Com Global Summit 2018: Google and Facebook discuss third party data verification
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Apr 11, 2018

I-Com Global Summit 2018: Google and Facebook discuss third party data verification

Two professionals from Google and one from Facebook discussed third party data verification and the future of global measurement at the ongoing I-Com Global Summit

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I-Com Global Summit 2018: 'Boost' market share with a 'Krispy' presentation
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Apr 10, 2018

I-Com Global Summit 2018: 'Boost' market share with a 'Krispy' presentation

Mindshare’s chief product officer for South Asia, MA Parthasarathy presented the two cases for the brands from GSK and HUL

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Blog: A little bit of influence always helps
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Jan 31, 2018

Blog: A little bit of influence always helps

There are no real agencies that are channelising and monetising the power of the social media influencers

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We read all these 2018 forecasts, so you don't have to
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Jan 04, 2018

We read all these 2018 forecasts, so you don't have to

Boiling down a pile of weighty reports from agencies yields a list of key 2018 trends and what they mean for brands: AR, AI bias, brandlessness, blockchain, the end of typing, much more.

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The young and dissatisfied: Hansa Cequity report on CX
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Nov 30, 2017

The young and dissatisfied: Hansa Cequity report on CX

Are you geared up for the customer experience challenge in 2018 and beyond? Excerpts from a Hansa Cequity study

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