A panel discussed how data can be used in creative development
Two professionals from Google and one from Facebook discussed third party data verification and the future of global measurement at the ongoing I-Com Global Summit
Mindshare’s chief product officer for South Asia, MA Parthasarathy presented the two cases for the brands from GSK and HUL
There are no real agencies that are channelising and monetising the power of the social media influencers
Boiling down a pile of weighty reports from agencies yields a list of key 2018 trends and what they mean for brands: AR, AI bias, brandlessness, blockchain, the end of typing, much more.
Are you geared up for the customer experience challenge in 2018 and beyond? Excerpts from a Hansa Cequity study
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