Campaign India Team
Feb 24, 2017

Unveiled: The 'Client-Agency' relationship study

Campaign India, in partnership with business relationship firm, Aprais, conducted a study on client-agency relationships. Here is the verdict.

Earlier this month, Campaign India, in partnership with business relationship firm, Aprais, launched a study on client-agency relationships. With love in the air during St. Valentine's Day, the timing could not be better to reaffirm their commitment to each other.
 
The real lessons in this study were hidden in not what they said, but in what they did not say. Out of the 50 executives who were approached for this study, only half of them responded - possibly a comment on how much time they were willing to invest in this relationship.
 
There were other key indicators as well. The number of people who felt that there was little improvement in client-agency relationships was a resounding majority.
 
The St Valentine's Day study is not just an indicator of what drives client-agency relationships. Importantly, it tells you what are some loose ends that need to be tied-up on a priority.
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Coca-Cola and WPP renew global marketing partnership

Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its multi-billion-dollar global partnership with Coca-Cola.

4 hours ago

Wavemaker bags 19 awards at ABBY Awards 2025

Two GroupM companies, Wavemaker India and Mindshare India win 32 awards at ABBY Awards 2025 held on Day 1 of Goafest 2025.

9 hours ago

Middlemen, meet martech: Brands sync trade and ...

In a market that demands cohesion across channels and stakeholders, B2B2C brands are using martech to unify messaging, boost conversions, and keep both intermediaries and consumers equally engaged.

17 hours ago

‘Having an AI strategy is the worst thing for ...

Goafest 2025 kicks off with engaging sessions on branding, AI, Gen Z, star-studded conversations, and vibrant performances.