Moves and wins: Week of 29 September

S4Capital appoints Niranjan Singh as media head for Monks India

S4Capital has named Niranjan Singh as head of media for Monks India. In this role, he will lead the firm’s media practice and work with Ketan Desai, managing director of Monks India, and Sandipan Bhattacharyya, India head – creative. He has over 18 years of experience across India and Southeast Asia, having worked with brands including P&G, Colgate-Palmolive, GSK, Lego, Amazon Prime Video, Nivea, and Mercedes-Benz. Singh previously held leadership roles at GroupM in India, Vietnam, and Indonesia, and most recently served as head of media for Lego APAC and Amazon Prime Video SEA at IPG Initiative.

PASG advisory launches to transform public affairs across Asia and the Middle East

The Public Affairs Strategies Group (PASG) has officially launched from New Delhi, aiming to provide corporations with strategic counsel across Asia and the Middle East. Positioned as a boutique advisory, PASG combines deep local insights with global expertise, offering services in policy research, market entry strategy, stakeholder engagement, regulatory navigation, ESG advisory, and reputation management. Led by senior advisors including former policymakers and think tank experts, the firm focuses on helping businesses anticipate risks, influence policy, and drive long-term impact. With a relationship-first approach, PASG seeks to bridge business, government, and society, delivering its promise of “Insights. Relationships. Impact.”