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The latest appointments and account wins from Performance Ace, Rediffusion, SoCheers, Madison Media, One Source, Django Digital, Togglehead, FCB India, ETML, Bloomingdale PR, Quotient Ventures, HTech, Brave New World, Zoo Media, Sekel Tech, Bold & Beyond, Signpost India, House of Beauty, and more in our weekly news roundup.
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With NZ$13.5 million in its kitty, Tourism New Zealand’s new campaign courts India’s 15 million travel-intent audience with precision marketing.
Kantar’s Indian Masculinity Maze urges advertisers to ditch outdated male tropes and engage with real, evolving identities.
JioStar’s CTV Playbook maps India’s premium, digital living rooms—where co-viewing, deeper attention, and brand outcomes converge.
As cookies crumble, Nimida Digital’s head maintains that data trust and clean tech—not just budgets—will determine performance marketing success.