Live blog: News updates - week of 7 February

In the news: Arata, Adgcraft, Bata India, Mamaearth, Mathewson, SoCheers

Feb 06, 2022 11:42:00 PM | Gallery | Campaign India Team

Arata gets Taapsee Pannu

 
Personal care brand Arata has got actor Taapsee Pannu as its brand ambassador. With this association, Pannu will be the face for the brand's newly launched hair care range of products for curly hair. 

 

Adgcraft wins CuriousJr’s PR mandate

 
Adgcraft has bagged the PR mandate for CuriousJr, an online platform that teaches code learning to children. The agency will offer the brand with strategic solutions to complex brand situations and increase its overall brand reputation, awareness, and visibility. It will also manage CuriousJr’s media relations, external communications, and other PR-related operations. The account will be handled by the agency’s Noida office. 

 

Mamaearth gets Samantha Ruth Prabhu 

 

Mamaearth has announced the appointment of Samantha Ruth Prabhu as its brand ambassador. With this association, Prabhu will be endorsing the brand's skincare products by advocating the benefits of natural ingredients. The brand intends to anchor its presence in the southern market alongside strengthening its position nationally through this partnership. 

 

SoCheers elevations

 

SoCheers has announced the elevation of team members from its content and brand experience verticals. Shivani Kamdar has been elevated from head of content to associate creative director. Tanvi Bosmia was promoted from group account manager to associate account director of the brand experience team. Aakash Goplani, former account supervisor, has been appointed as the group account manager for the brand experience team. 

 

Bata adds Disha Patani as brand ambassador
 
Bata India has appointed actor Disha Patani as the new face of the brand. The move comes as Bata aims to strengthen its youth connect. 
 
Silk Road Communications appoints Mathewson
 
Silk Road communications, a music publishing company and digital platform for music licensing, has appointed Mathewson as its brand and PR consultancy. Silk Road Communications was founded by Achille Forler, a French national residing in India for 45 years.