Live blog: News updates - week of 31 January

In the news: Adgcraft, Drools, Immaculate Communications, Raffles Udaipur, Vigor Media Worldwide

Jan 31, 2022 06:16:00 AM | Gallery | Campaign India Team

Ramnik Choudhary joins Raffles Udaipur 

 
Raffles Udaipur, the brand’s first hotel in India, has announced the appointment Ramnik Choudhary as director of sales and marketing.Choudhary moves from Accor Hotels where he was senior director of airline sales and business support. 

 

Adgcraft bags Primathon’s communication mandate

 
Software solutions company Primathon Technologies, has appointed Adgcraft as its communication partner. The agency will be in charge of managing the company’s planning, implementing, as well as formulating its strategic and creative solutions. Adgcraft will also be tasked with expanding Primathon's market reach, facilitating its market engagement via print and digital media, managing external communication, and establishing media relations. The account will be managed by the agency’s Noida office. 

 

Ananya Panday for Drools

 
Pet food brand Drools has appointed Ananya Panday as brand ambassador. With this, Drools aims to amplify its vision about pet nutrition. The brand aims to create a healthier space for pets.
 
Immaculate Communications to handle Urbanista
 
Immaculate Communications has bagged the PR mandate for Urbanista. The agency will handle the mainline and digital PR mandate and media duties for the Sweden-based lifestyle audio brand in India. The account was won following a multi-agency pitch.
 

Kaiser Hair gets Vigor Media Worldwide 

 

Kaiser Hair has announced the appointment of Vigor Media Worldwide for its public relations duties. The agency will be responsible for building a strategic communication framework for the brand to strengthen its positioning in the industry. This account will be the handled by the agency's Mumbai office.