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Emvies 2011, held on 26 August in Mumbai, had the media agency folks having a good time cheering their award wins as well as the performances which were part of the Band Baaja Awards. This year, Mindshare won the agency of the year while Lodestar UM came in second place and were followed by Maxus.
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As marketers move beyond viewability as a proxy for effectiveness, a new global study from mCanvas and Lumen Research offers fresh evidence for the industry’s growing focus on attention metrics. The meta-analysis, conducted across 110 campaigns in 19 categories and nine markets, reports a strong correlation between higher Attention Per Mille (APM) and improved downstream outcomes such as CTR, recall, and purchase intent.
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