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Dentsu Webchutney took home the PR, Direct Agency of the Year accolade; COG Digital and Design bagged Still Craft, Design title while Sony Pictures Networks was Broadcaster of the Year
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Incumbent Mother declined to repitch; Ikea is handling the review internally.
The historic ICC win was the result of decades of persistence away from television cameras and marketing budgets.
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Review aimed to 'reduce complexity, improve execution and accelerate growth'.