Nov 08, 2023
Drawing conclusions with Aditi Jain
Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions
Top news, insights and analysis every weekday
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Advertising
22 hours ago
BharatBenz appoints Dentsu
Dentsu Creative and Dentsu X will handle creative and media respectively
Digital
22 hours ago
A new era of ads analytics? How Media Mix Modeling ...
Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling. Campaign explores if other marketers should follow in their footsteps
Advertising
23 hours ago
Agency of the Year South Asia 2023: Picture gallery
View pictures from the South Asia leg of the Agency of the Year Awards which was hosted in Mumbai on 28 November