Campaign roundup: Week of 27 October

Our weekly roundup of the latest appointments and account wins from Heritage Foods, Tata Tea, Polycab Green Wires, Skipper Pipes, Geki, KFC, XYXX, Fortune, Godrej Properties, Mahindra and Mahindra, Joy Personal Care, Cashify, LenDenClub, Mia by Tanishq, Arth by Emcure, Hyatt, Uniqlo, Carlsberg India and many more.

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Heritage Foods launches ‘Everyday Yummy with Heritage Paneer’ campaign

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Forevermark tests retail playbook in India’s diamond battleground

Marketing

22 hours ago

Vinita Bhatia

Forevermark tests retail playbook in India’s ...

Its ‘My Guiding Light’ campaign centres personal agency in diamond buying, positioning value-led choice amid rising competition from lab-grown diamonds.