Skipper Pipes launches humorous new campaign with MS Dhoni
Skipper Pipes has rolled out a new national campaign with ZeroFifty Mediaworks, featuring brand ambassador MS Dhoni. The Kolkata-based piping solutions company spotlights its 100% lead-free and leak-proof pipes through three humorous films that also celebrate plumbers as the unsung heroes of safe homes. The campaign reflects the brand’s values of integrity, resilience, and innovation, while targeting homeowners seeking durable, sustainable solutions. Created by Mumbai-based ZeroFifty Mediaworks, the films use simple, relatable storytelling to position Skipper Pipes as “India’s safest pipes,” merging celebrity appeal with human-centred creativity.
Geki turns up the heat with ‘K for Krazy’ campaign
Korean dry ramen brand Geki has unveiled its bold new campaign, “K for Krazy. K for Korean,” created by FCB Ulka Bangalore. Featuring a three-film series, the campaign celebrates Geki’s fiery, flavourful identity while tapping into India’s growing fascination with K-culture. The films explore three consumer mindsets—K-Noobs, taste seekers, and spicy lovers—through quirky, over-the-top storytelling that mirrors the brand’s adventurous personality. Backed by Nissin’s marketing team, the campaign aims to strengthen Geki’s leadership in the rapidly growing Korean ramen segment, blending humour, spice, and emotion to connect with a diverse audience of food enthusiasts.
KFC launches The Great KFC Feastival with fan favourites
KFC India has launched The Great KFC Feastival, a celebratory campaign featuring four popular meals priced at ₹299 each. The limited-time menu includes the Chizza, Double Down Burger, Gold Burger, and a 9-piece chicken bucket, served with fries and Pepsi. The film captures a group of friends discovering the value-packed menu, set to Sukhbir’s festive anthem “Ishq Tera Tadpave (Oh Ho Ho Ho).” Combining humour, surprise, and music, the campaign celebrates India’s festive spirit and KFC’s all-chicken indulgence. The Feastival reinforces KFC’s brand promise of joy, variety, and flavour at an irresistible price point.
XYXX reimagines legends with satirical ‘History in Briefs’ series
Menswear brand XYXX has launched ‘History in Briefs’, a witty content series introducing its new Tactel innerwear line. The films reimagine figures like Leonardo da Vinci and Shakespeare as modern creators, blending humour, satire, and product innovation. Da Vinci’s film highlights XYXX’s 8x faster drying technology, while Shakespeare’s episode turns love philosophy into a playful lesson on staying “dry.” Conceived by Petal Gangurde, the series merges entertainment and brand storytelling, positioning XYXX as a culturally savvy brand that balances innovation and humour. New episodes release weekly on XYXX’s Instagram and YouTube channels.
Fortune celebrates Bengal’s love for food in ‘Bhojan Bahini’
Fortune from AWL Agri Business Ltd. has launched its regional campaign ‘Bhojan Bahini’, premiering on 28 October 2025. Featuring Sourav Ganguly and Abir Chatterjee, the cinematic TVC highlights Fortune Mustard Oil and Soyabean Oil as India’s No.1 oil duo. Set against Bengal’s rich culinary culture, the film follows the duo as the ‘Food Police’ investigating the perfect Bengali meal, ultimately celebrating Fortune’s trusted oils. Visually vibrant and emotionally engaging, the campaign blends humour, nostalgia, and regional pride, reinforcing Fortune’s leadership in the mustard and soyabean oil categories across West Bengal.
Godrej Properties debuts flight-synced luxury DOOH campaign for SORA
Godrej Properties has launched a real-time Digital Out-of-Home (DOOH) campaign for its premium project, Godrej SORA, at Delhi International Airport. Executed with Lemma and powered by Google DV360, the campaign uses live flight data to personalise messages. When flights from Japan arrive, screens display a custom “Welcome back to Japan” creative linking to SORA’s Shibui-inspired design. At other times, generic creatives maintain brand visibility. This dynamic campaign marks a leap in programmatic DOOH innovation, combining luxury storytelling with data-led targeting to engage high-net-worth travellers at one of India’s busiest airports.
Mahindra’s Kaabil and Centum Foundation celebrate women’s empowerment
Mahindra & Mahindra’s Kaabil Initiative, in collaboration with Centum Foundation and upGrad, has launched an inspiring film showcasing real stories of women empowered through skill training. The short film portrays women from rural India overcoming challenges and building careers through the Kaabil programme. The initiative has trained over 20,000 women across 250+ locations in 19 states, placing 9,000+ in professional roles across sectors like automotive, retail, and customer service. The film highlights resilience, independence, and dignity, positioning Kaabil as a model for sustainable, skill-based empowerment driving long-term social and economic progress.
Joy Personal Care revives Skin Fruits Cream with Sanya Malhotra
Joy Personal Care has unveiled a new campaign for its iconic Skin Fruits Moisturising Cream, starring brand ambassador Sanya Malhotra. The refreshed TVC gives a fun twist to a traditional ‘bride-seeing’ moment, showcasing Sanya as a confident influencer promoting the moisturiser’s benefits. Enriched with apple and jojoba oil, the cream offers 48-hour moisturisation and a radiant, non-sticky finish. Backed by RSH Global’s Sunil Agarwal and Poulomi Roy, the campaign bridges Joy’s legacy of trust with Gen Z sensibilities, reinforcing the brand’s position as a timeless yet contemporary skincare favourite.
Cashify introduces AI-led campaign ‘Welcome to Refurbia’
Cashify has launched its first AI-led campaign, “Welcome to Refurbia,” an imaginative world celebrating refurbished technology. Entirely developed in-house, the campaign uses AI storytelling and visuals to showcase how pre-owned devices are renewed with precision and purpose. By blending creativity, sustainability, and transparency, Refurbia aims to build consumer trust in refurbished gadgets while reinforcing Cashify’s leadership in the circular economy. Led by Co-founder and CMO Nakul Kumar, the initiative demonstrates the brand’s innovative use of Gen AI tools like ChatGPT and Google Veo to turn technical restoration into emotionally resonant storytelling.
LenDenClub’s ‘Lending Story’ brings love and finance together
LenDenClub has released its new digital film, “Lending Story,” highlighting its daily earnings feature that ensures steady returns for users. The light-hearted film portrays a humorous exchange between a couple, where suspicion turns to surprise as the husband’s happiness is linked to daily gains from LenDenClub. Featuring Dr Manish Panwar and Harpreet Jatail, the story underscores financial transparency and everyday empowerment. CEO Bhavin Patel said the campaign continues LenDenClub’s mission of inclusive investing, following successful campaigns like “Invest Like Hardik” and “Har Din Ho Khaas,” emphasising consistent financial growth and user trust.
Mia by Tanishq transforms billboards into daily celebrations of self
Mia by Tanishq has unveiled a striking outdoor campaign with Platinum Outdoor that turns the simple idea of a calendar into a glowing celebration of self-expression. The installation, wrapped in the brand’s signature pink, showcases a different jewellery piece for each day, reinforcing its tagline, Precious. Every Day. Pieces from the brand’s diverse collection—spanning diamonds, gold, silver and colour stones—are thoughtfully placed to reflect moods and moments, with silver designs for Sundays and ornate jhumkis marking festive days like Diwali. Located at Mumbai’s Western Express Highway and Bangalore’s Airport Road, the billboard embodies Mia’s message of everyday self-worth and creativity.
MS Dhoni and Arth by Emcure champion sleep wellness in India
Arth by Emcure has partnered with MS Dhoni for its new 'So Jao' campaign promoting Arth Sleep Support Gummies. The initiative highlights sleep as a cornerstone of wellness, encouraging people to slow down and prioritise rest. Reflecting Arth’s focus on balance and mindfulness, Dhoni’s calm persona anchors the campaign’s relatable appeal. Executive director Namita Thapar noted that good sleep is key to self-care and overall well-being. The campaign arrives amid growing concerns about India’s sleep deficit, with a 2025 Scientific Reports (Nature) study revealing adults average only 6.9 hours of total daily sleep, underlining the need for improved rest habits nationwide.
Hyatt and Karisma Kapoor unveil new World of Hyatt campaign
Hyatt has launched a new World of Hyatt campaign in India featuring Bollywood actor Karisma Kapoor. Rooted in Hyatt’s purpose of caring for people so they can be their best, the campaign celebrates loyalty, recognition and choice within the World of Hyatt programme. It invites travellers to join a global community that rewards every stay with redeemable points, upgrades and personalised experiences. The collaboration reflects Hyatt’s focus on the evolving Indian traveller who values purpose and connection. With her authenticity and grace, Kapoor embodies the campaign’s belief that true hospitality recognises individuality and transforms travel into a meaningful, personal experience.
Uniqlo showcases Cate Blanchett and Roger Federer in new HEATTECH campaign
Uniqlo has unveiled its 2025 Heattech campaign visuals, featuring Global Brand Ambassadors Cate Blanchett and Roger Federer. The campaign highlights the comfort and sophistication of Heattech, a key example of Uniqlo LifeWear that has transformed winter fashion worldwide. Blanchett, appointed as a global brand ambassador in August 2025, appears in the Women's Heattech extra warm cashmere blend turtleneck T-shirt, while Federer wears the men's heattech extra warm cashmere blend crew Neck T-shirt. Both ambassadors embody Heattech’s essence—combining warmth, elegance and innovation to redefine everyday winter wear through their distinct styles and global appeal.
Carlsberg and Liverpool FC celebrate 20 years of the Miracle of 2005
Carlsberg India has launched a Carlsberg Smooth limited-edition ‘Miracle of 2005’ Can to mark 20 years since Liverpool FC’s legendary UEFA Champions League comeback in Istanbul. Part of the ‘Live the Miracle’ campaign, the can fuses Liverpool’s red with Carlsberg’s green and features time stamps from the match, capturing the emotional highs and lows of that iconic night. Available in Maharashtra, Karnataka and Goa, the launch includes a digital game via Carlsberg India’s Instagram and QR codes, offering fans exclusive merchandise, event invites, and an all-expenses-paid trip to Anfield. The campaign also features immersive fan experiences and meet-and-greets with Liverpool FC legends in Mumbai.
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