Adventures of Baldy and Beardy
Baldy and Beardy, an advertising duo that comprises a writer who is sarcastic and brave on social media, and his partner, a gifted artist, continue sharing their adventures with Campaign India
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Campaign roundup: Week of 28 April
The latest ad films and campaigns from brands like Pepsi, Relaxo Footwears, Battlegrounds Mobile India (BGMI), TATA AIG, and more, in our weekly roundup.
Moves and wins roundup: Week of 28 April
Our weekly roundup of the latest appointments and account wins news from Sungrow Europe, The Advertising Club, Whoppl, and many more.
'Don’t give it away for free': WPP’s Rob Reilly on ...
Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.
IPL ads: High stakes, low recall, and smarter plays
As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.