Jun 16, 2015

Coca-Cola's Wendy Clark on the 'artificial divide' ...

In pursuing effectiveness, brands and agencies often disconnect creativity from the process - and marketing testing and measurement tools are partly to blame. This divide must be bridged, Wendy Clark argues in the third of our series on creative effectiveness

May 06, 2015

Measuring ourselves to mediocrity

Coca-Cola president argues brands and agencies must bridge the gap between creativity and effectiveness - a gap widened by marketing testing and measurement tools