Pritha Dasgupta
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Monthly ratings system regressive, say marketers ...
Advertisers don’t buy on a week-on-week basis, contend broadcasters
A brand by the name Idea; one whose time has come
Shashi Shankar, CMO, Idea Cellular tells Pritha Mitra Dasgupta how branding in cellular services has moved from network promises and tariff innovations, to what the brand stands for
9X Media seeks to embed itself as India’s music network
Rebranding exercise began six months ago; leads to ‘Tung Tucking Ting’ music video
Agencies, advertisers grapple with 'no measurement' ...
Planning and buying without currency a challenge; engage through BARC, says AAAI's Arvind Sharma
Cannes 2013: ‘We have worked very hard to change ...
The CCO of India subcontinent talks about his agency’s showing at the Festival, and the rise of the Cannes Lion in Indian adland
AAAI, ISA urge broadcasters to stick with TAM ratings
Agencies will hold broadcasters responsible for deliveries as per signed agreements based on the TV ratings system, says association
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