Articles by Pritha Dasgupta
Articles: 23 Results

9 years ago | Media

Monthly ratings system regressive, say marketers and media pla...

Monthly ratings system regressive, say marketers and media planners

9 years ago | Marketing

A brand by the name Idea; one whose time has come

A brand by the name Idea; one whose time has come

9 years ago | Advertising

9X Media seeks to embed itself as India’s music network

9X Media seeks to embed itself as India’s music network

9 years ago | Media

Agencies, advertisers grapple with 'no measurement' norm as mo...

Agencies, advertisers grapple with 'no measurement' norm as more networks pull out of TAM

9 years ago | Advertising

Cannes 2013: ‘We have worked very hard to change the ...

Cannes 2013: ‘We have worked very hard to change the ‘poor execution’ perception’: KV Sridhar, Leo Burnett