Jessica Heygate
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Omnicom CEO ‘bullish’ following 6.5% organic growth
The agency network is riding high from its Amazon win in the third quarter, despite political and operational turbulence.
IPG unifies Acxiom and Kinesso under one leader
EXCLUSIVE: Jarrod Martin has been charged with better activating Acxiom data to power “precisely targeted” solutions for IPG clients.
Google unleashes AI updates and adds greater ...
The technology giant has introduced new controls to its generative AI advertising tools to ensure assets remain “on brand,” as well as greater transparency in Performance Max amid advertiser pushback.
Meta’s CMO on navigating cuts, competition and critics
Longtime executive Alex Schultz details the complexities of marketing a technology giant, including how to resurrect young users and reframe its platforms as a positive place for teens.
Meta’s CMO on navigating cuts, competition and critics
Longtime executive Alex Schultz details the complexities of marketing a technology giant, including how to resurrect young users and reframe its platforms as a positive place for teens.
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Levi’s picks UM as global media agency
SCOOP: Jeans brand spent $142 million in global media spend last year.
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