Jamie Kenny

The rise of the CMO-CTO partnership
Advertising
Apr 03, 2014
Jamie Kenny

The rise of the CMO-CTO partnership

When their marketing and tech officers join forces, companies can capitalise on the opportunities that new technologies offer, argues the author.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Cred gets Javagal Srinath, Venkatesh Prasad, Maninder Singh and Saba Karim to form a boy-band

1 Cred gets Javagal Srinath, Venkatesh Prasad, Maninder Singh and Saba Karim to form a boy-band

#DetoxWork: Ad professionals make allegations against employers, agencies respond

2 #DetoxWork: Ad professionals make allegations against employers, agencies respond

Sandeep Goyal to acquire Rediffusion

3 Sandeep Goyal to acquire Rediffusion

We want to be a data-driven company that provides unique value: Rajesh Subramaniam, FedEx

4 We want to be a data-driven company that provides unique value: Rajesh Subramaniam, FedEx

Amazon’s ad sales surge 77% to nearly $7 billion

5 Amazon’s ad sales surge 77% to nearly $7 billion

TVS Eurogrip are tyres for a ‘country full of turns’

6 TVS Eurogrip are tyres for a ‘country full of turns’

Mother's Day 2021: Campaigns that stood out

7 Mother's Day 2021: Campaigns that stood out

JSW Cement strengthens bonds for tomorrow

8 JSW Cement strengthens bonds for tomorrow

Weekend Fun: The Blue Film Festival

9 Weekend Fun: The Blue Film Festival

With Meru in its kitty, is M&M ‘future-proofing’ its business?

10 With Meru in its kitty, is M&M ‘future-proofing’ its business?