Jul 31, 2014

LinkedIn vs Facebook: Who wins the B2B battle?

The author lists five reasons why LinkedIn scores over Facebook for B2B marketing

Jun 13, 2014

Who has run the best World Cup guerrilla marketing ...

Here are some great examples of brands that have launched unofficial World Cup campaigns

Jan 07, 2014

What is a personal brand and how do you manage it ...

Are you worth hiring? Are you worth promoting? Are you worth doing business with?

Nov 13, 2013

Has The New Paper set marketing in Singapore back ...

The promotion in Singapore showing attractive women with the tagline ‘Pick me up’ is not just demeaning, it’s not clever marketing, says the author

Oct 23, 2013

Does Emirates understand sports sponsorship more ...

The author looks at sports properties the airline is associated with, and argues that it hasn't capitalised on its sponsorships on social media

May 09, 2013

Will the rest of Asia follow Australia in giving up ...

Alcohol is the new cigarette when it comes to sponsorship, says the author.