Advertising Marketing In-Depth The Work
Chris J Reed
Jun 13, 2014

Who has run the best World Cup guerrilla marketing campaign?

Here are some great examples of brands that have launched unofficial World Cup campaigns

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

4 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

Brands must back women’s sport’s future, not just fame

5 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

6 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

7 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Bingo! turns ‘Big No’ into its boldest punchline yet

9 Bingo! turns ‘Big No’ into its boldest punchline yet

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

10 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Just Published

Global media inflation to hit decade low, APAC markets stabilise
Advertising
31 minutes ago
Staff Reporters

Global media inflation to hit decade low, APAC ...

Media inflation in APAC set to ease from 4.1% in 2025 to 3.7% in 2026, pointing to a period of stability after years of post-pandemic turbulence.

Museum of Solutions launches ‘Playground of Possibilities’ celebrating children’s imagination
Advertising
2 hours ago
Campaign India Team

Museum of Solutions launches ‘Playground of ...

It spotlights play as the spark for curiosity, creativity, and problem-solving.

DSP Mutual Fund launches ‘No More’ campaign for smarter investing
Advertising
2 hours ago
Campaign India Team

DSP Mutual Fund launches ‘No More’ campaign for ...

DSP Mutual Fund introduces ‘No More’, an investor education initiative highlighting the risks of impulsive financial decisions.

Brands need to go beyond the boundary
Advertising
2 hours ago
Poulomi Roy

Brands need to go beyond the boundary

To challenge inequity in women’s sports, brands need to act as cultural allies and reframe the narrative.