ZenithOptimedia wins MicroMax, Bharat Hotels

ZenithOptimedia has won the media duties of MicroMax, a mobile phone solutions and wireless technologies company and Bharat Hotels which has 14 hotels in India. The combined account size is estimated to be Rs 20 crore.MicroMax account was won following a multi agency pitch. There was, however, no pitch for Bharat Hotels business. ZenithOptimedia will offer planning, buying and digital services to MicroMax and Bharat Hotels.