Campaign India Team
Nov 19, 2008

ZenithOptimedia wins MicroMax, Bharat Hotels

ZenithOptimedia has won the media duties of MicroMax, a mobile phone solutions and wireless technologies company and Bharat Hotels which has 14 hotels in India. The combined account size is estimated to be Rs 20 crore.MicroMax account was won following a multi agency pitch. There was, however, no pitch for Bharat Hotels business. ZenithOptimedia will offer planning, buying and digital services to MicroMax and Bharat Hotels. 

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

1 hour ago

Can Killer’s ‘I Wear India’ campaign translate ...

The indigenous fashion brand taps rising cultural confidence as India’s youth weigh local design, digital discovery, and lifestyle ambition in an increasingly competitive market.

1 hour ago

The PR partnership paradox

When PR grows, but client demands remain the same, partnerships feel misaligned. The outcome is: fragmented messaging, poor performance, and lost opportunities.

2 hours ago

Beyond the hype: Why most AI projects fail and how ...

AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.

2 hours ago

‘You had the entire rainbow’: Pantone’s ‘Cloud ...

Pantone has selected a shade of white for its Colour of the Year for the first time since the programme launched in 1999.