Campaign India Team
Nov 19, 2008

ZenithOptimedia wins MicroMax, Bharat Hotels

ZenithOptimedia has won the media duties of MicroMax, a mobile phone solutions and wireless technologies company and Bharat Hotels which has 14 hotels in India. The combined account size is estimated to be Rs 20 crore.MicroMax account was won following a multi agency pitch. There was, however, no pitch for Bharat Hotels business. ZenithOptimedia will offer planning, buying and digital services to MicroMax and Bharat Hotels. 

ZenithOptimedia wins MicroMax, Bharat Hotels

ZenithOptimedia has won the media duties of MicroMax, a mobile phone solutions and wireless technologies company and Bharat Hotels which has 14 hotels in India. The combined account size is estimated to be Rs 20 crore.
MicroMax account was won following a multi agency pitch. There was, however, no pitch for Bharat Hotels business. ZenithOptimedia will offer planning, buying and digital services to MicroMax and Bharat Hotels. 
Ambika Srivastava, CEO, ZenithOptimedia said, “We are delighted to win these accounts and confident of providing them services which they are looking forward to. Both the clients have great potential and have unique and distinct roles to play in shaping the future of their respective industries."

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

M.AD School of Ideas plays its card with the launch ...

The cards were conceptualised by Miami Ad School and Innocean Berlin

1 day ago

Anish Varghese moves to Liqvd Asia as CCO

Last full-time stint was with Isobar

1 day ago

This is almost the best time to put out our brand ...

The head of global brand, explains the strategy behind the much-talked-about recent three-film campaign, why Oyo is advertising even when Covid-19 cases are rising, and more…

1 day ago

OMD MudraMax launches AI-backed media buying tool

Bingo aims to help marketers achieve brand and sales goals by identifying platforms and optimising media spends in a transparent and open manner without human intervention