ZenithOptimedia upgrades ad spend forecast

ZenithOptimedia forecasts that global advertising spends will grow by 0.9% in 2009. This is its first upgrade to 2010 in the past 18 months, which saw the worst decline in ad expenditure in modern times (-10.2%).Although the global advertising marketing has stabilised, the recovery will however take some time, it said."After reaching its lowest point during the last two recessions, the global ad market recovered progressively over the course of the next three years, and we expect the current downturn to follow this pattern," it said it a report.