Yahoo! India recently announced the winners for ‘UnCannies’, an online contest rolled out by the Internet major this year to showcase the best independent advertising work in print, outdoor, radio, online and broadcast mediums.
Deepti Deorukhkar of Publicis Ambience, Mumbai, won the gold for her ‘Back Seat Quickie’ campaign selling the ‘Cupid Condoms’ brand. As part of her reward, she won an all-expense paid trip to the Cannes International Advertising Festival 2009. The three silver prize winners took home Apple iPhones.
Creative agencies as well as individuals from print, television, radio, outdoor and the digital medium posted over 1,000 entries on the UnCannies website, www.uncannies.com.
“Through UnCannies, Yahoo! India has established a powerful platform for fresh ideas and young creative talent. It’s helped several young and aspiring advertising professionals, showcase their creativity including their unpublished work,” said Nitin Mathur, director (marketing), Yahoo! India.
The contest involved participants showcasing their creative masterpieces directly onto the contest website and the users rating the shortlisted creatives. A panel comprising: Cyrus Oshidar (BBC); Pushpendra Misra (Flying Saucer Films); Malvika Mehra (Ogilvy & Mather Advertising) and Karl Gomes (Digital Rediffusion | Y&R) scrutinized the works of art and selected the final winners.
