The three day long World Brand Congress at Taj Lands End, Mumbai will kick-start this morning with the inaugural address delivered by Alok Bharadwaj, senior vice-president, Canon India.
Bharadwaj shared that besides the traditional sessions on branding and advertising, he is looking forward to specialised sessions on: Guerrilla social media marketing, mobile and digital media marketing, private label forum and the designomics conclave.
He added, " World Brand Congress has constantly innovated on content. We have lined up some really thought-provoking topics and speakers over the three days. We have speakers like, Tony Hertz, world-renowned award winning radio and sound expert, Professor Rohit Deshpande, Sebastian S Kresge, professor of marketing, Harvard Business School and Neale Martin, founder and chief executive officer, Sublime Behavior Marketing.
To check detailed schedule of session on the three days, check the link