Aarish Matcheswalla
Apr 14, 2020

Work from home diary: 'There is an app for everything'

When we all have a shared experience as tough and unique as this, it will make us more grounded, says the author

Work from home diary: 'There is an app for everything'
Life in business has come a full circle since the lockdown.
 
One September was set up at 'home' in the 200 sq ft living room-cum-kitchen of my partners – Jpax, Sreekanth and Varun’s rented apartment. We 'worked from home' for the first eight months.
 
Today, when we are all working from home, I cannot help reminiscing those days and compare the two eras (feels like an era ago).
 
The average day would start with me ringing the door bell, which doubled as a wake-up call for Sreekanth and Varun. A highly productive boardroom meeting on bean bags ensued with the wafting aroma of filter coffee.
 
Today, we connect every morning on video calls to plan the day, and just like the good ol’ days, conduct formal meetings clad in casual t-shirts and often wildy printed boxers.
 
Back then, my partners joined in the lunch engagement daily to create unique culinary adventures. And now, I’m a serious sous chef. Between work, I help my wife with cutting/ chopping, and the all-important art-direction and photographer function, and finally posting of the photos. Albeit obvious, claim credit for her recipes on Insta stories.
 
An afternoon brainstorming session was something I eagerly looked forward to. We had a blackboard and every coloured chalk possible. Whiteboards just don’t have the same charm.
 
Today, there is an app for everything. We get onto Lucidchart for a fun post-lunch ideas and insights exchange session to keep the team motivated, and away from the temptation of drifting into a siesta.
 
Back then, Counter Strike was big. We sat next to each other, and played over LAN during the evening breaks. Today, we compete against each other online over Ludo, Psych, Houseparty etc., bigger choice!!
 
Client meetings over calls were preferred, to avoid the stigma of working from home while clients were in their swank offices.
 
A paradigm shift today: we are extolling the virtues of conducting meetings, pitches, feedback, reviews all over video calls, reducing carbon footprints et al while the clients are also resonating similar ideas, while working from home.
 
A certain camaraderie with clients and colleagues has evolved in this new ecosphere and will be there to stay, especially to counter future challenges which are presumably steep.
 
Everybody is in this together. Everybody is enduring the same.
 
When we all have a shared experience as tough and unique as this, it will make us more grounded, empathetic, efficient, real and trustworthy.
 
In our new normal life, these qualities gathered from the current phase must be instilled strongly. Needless to say, skills of jhadoo, pocha, bartan and dusting acquired now, have to be honed further.
 
(The author is co-founder and creative head, One September.)
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

3 days ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

3 days ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

3 days ago

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

3 days ago

Samsung's LTE Galaxy Watch6 campaign unlocks ...

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.