Wondrlab gets Wisr

The open tech platform aims to create additional revenue streams for schools, to solve issues like the poor infrastructure of schools and underpaid teachers

Aug 25, 2022 06:24:00 PM | Article | Campaign India Team

Wondrlab has announced the launch of Wisr, a tech platform that connects brands and schools, with an ambition to empower the latter through brand partnerships.
 
With this launch, the company aims to create additional revenue streams for schools, to solve issues like the poor infrastructure of schools and underpaid teachers.
 
Wisr will help brands connect with 260 million students in more than 1.5 million schools across the country. It will let brands Identify schools, via an algorithm that selects the right schools based on category, marketing objectives and budgets. 
 
The platform will also let brands schedule, deploy and optimise campaigns at the click of a button.
 
Currently, it covers more than 1,500 schools across 21 cities and plans to onboard more
than 50K schools over the next five years.
 
Saurabh Varma, founder and chief executive officer, Wondrlab, said, “Our schools need help.They need help to better teacher salaries, create better infrastructure and create superior experiences for students. Brands can play a constructive role in making this happen. India’s move towards a 5 trillion economy is conditional on a superior education. That is our power. It will be extremely satisfying if we can play a small role in making this dream a possibility.”
 
Vandana Verma, co-founder and managing partner, Wondrlab, said, “Our aim with WISR is to do marketing for good. But we understand that this comes with its own set of challenges. As schools benefit from brand partnerships, they are also faced with a moral responsibility towards children with regards to the pieces of communication they interact with. So, to safeguard this, the platform has on-boarded a panel of educationalists, child psychologists, and a legal team of experts responsible for vetting all brand communication. As a team, they will ensure that all school guidelines and ethical advertising principles are being adhered to. The open platform will let all brands, media agencies and creative agencies participate across key verticals like sports, health hygiene and edutainment.
 
Siddhyesh Narkar, CTO, Wondrlab, added, “Building this platform in house has been a thrilling and a rewarding experience. Careful planning and a clear vision has helped us develop this platform into something impactful. WISR allows school and brand collaborations by successfully deploying technology, data, and robotisation.”