Wondrlab has announced the appointment of Bilal Ansari as its lead – data. He joins from TikTok – ByteDance where he was content solutions manager. At Wondrlab, he will report to Rakesh Hinduja, co-founder and managing partner, content platform.
Hinduja said, “Data is the focal point of every solution we execute at Wondrlab. However, the expertise for it isn’t easy to come by, and we are glad we have found the right fit in Bilal. His knowledge comes together at the holy trinity of data, analytics and consumer behaviour, making his expertise quintessential to our platform-first approach. We look forward to an exciting partnership with him on all our key clients.”
Prior to working at TikTok – ByteDance, Ansari has also worked with Digitas India. At Wondrlab, he is tasked with harnessing data analysis for business and brand solutions – social listening, online reputation management, social media analytics, website analyses, consumer behaviour analyses, consumer journey mapping, funnel planning, platform performance.
Ansari said, “The opportunity to set up a data-led practice from scratch posed an interesting challenge. Add to that, I get to do it at an exciting platform-first startup like Wondrlab, making the challenge all the more fascinating. I am really looking forward to working with the team, most of whom I’ve had the pleasure of working with in the past, and bringing this to life.”