Brand strategy firm WolfzHowl Strategic Instigations has entered into an alliance with Semiotics specialist firm, Leapfrog Strategy Consulting.
Kalyan Challapalli, founder, Wolfzhowl Strategic Instigations said, “Interrogation of culture and consumer behaviour from a multitude of dimensions and with greater depth is essential in the post digital world, to create lasting impact. Semiotics is often thought of as esoteric application in marketing and relegated to “also good to do”. WolfzHowl believes that this needs to change. We want to help clients shape their brand-consumer relationships more effectively by taking semiotics into their everyday work.”
Hamsini Shivakumar, founder, Leapfrog Strategy said, “Globally, it is proven that Semiotics is central to brand strategy. We are delighted to partner with the diverse and passionate team of Wolfzhowl to demonstrate the power of semiotics for brands in impacting consumer behaviour while drawing from culture.”
Shivakumar and her team have been working in the field of applied marketing semiotics since 2009. She has previously been planning head for JWT Mumbai and has also worked with P&G as well as TNS/Mode.
Challapalli has in the past led strategy teams for Contract Advertising, TBWA, Leo Burnett ASEAN and Commonwealth (APAC).