Arati Rao
Feb 18, 2011

Wipro Ego pitches new ad campaign at 17-21 year olds

WATCH the TVC created by Lowe Lintas, Bangalore

Wipro Ego pitches new ad campaign at 17-21 year olds

A new TVC campaign for Wipro Ego laptops aims to make the product popular among 17-21 year olds.

Watch the TVC (story continues below) 

In the ad, a young college guy performs stunts on his sports bicycle to the line, "Modesty is a waste of time." Next, another guy puts up a poster advertising his own concert, as the voiceover says, "If you don't show it, they don't know it." A young woman displays her dancing skills as the voice states, "You're anonymous if you're not out in the open." Finally, the voice says, "It's not enough if you have a voice. You need the volume." The signoff is "What you stand for."

Rajesh Ramaswamy, branch creative director, Lowe Lintas Bangalore, said, "Most of the youth brands today are showcasing the fun attitude. However, a laptop isn't just a fun product, it's a serious thing as well. So the idea for the TVC was the philosophy of the youth today, where  style is as important as substance, and the way you come across is also important."

Credits:

Agency: Lowe Lintas, Bangalore

Branch creative director: Rajesh Ramaswamy

Creative director: Romel Joseph

Associate vice president - account management: Sudhir Rajasekharan

Executive vice president/branch head: GV Krishnan

Production house: Film Philosophy

Executive producer: Payal Davda

Director: Ruchi Bakshi

Music: Ashu/Blue Frog

Post production: Pixion Studios

Source:
Campaign India