A new TVC campaign for Wipro Ego laptops aims to make the product popular among 17-21 year olds.
Watch the TVC (story continues below)
In the ad, a young college guy performs stunts on his sports bicycle to the line, "Modesty is a waste of time." Next, another guy puts up a poster advertising his own concert, as the voiceover says, "If you don't show it, they don't know it." A young woman displays her dancing skills as the voice states, "You're anonymous if you're not out in the open." Finally, the voice says, "It's not enough if you have a voice. You need the volume." The signoff is "What you stand for."
Rajesh Ramaswamy, branch creative director, Lowe Lintas Bangalore, said, "Most of the youth brands today are showcasing the fun attitude. However, a laptop isn't just a fun product, it's a serious thing as well. So the idea for the TVC was the philosophy of the youth today, where style is as important as substance, and the way you come across is also important."
Agency: Lowe Lintas, Bangalore
Branch creative director: Rajesh Ramaswamy
Creative director: Romel Joseph
Associate vice president - account management: Sudhir Rajasekharan
Executive vice president/branch head: GV Krishnan
Production house: Film Philosophy
Executive producer: Payal Davda
Director: Ruchi Bakshi
Music: Ashu/Blue Frog
Post production: Pixion Studios