Will PR be a winner at the cost of ATL spends?

Bindu Nair Maitra attempts to understand the impact of inflation and recession on a brand’s marketing spendDo brands cut back their spending during a recession? And if they do, would traditional media spends get logically diverted towards third party communications such as PR which are seen as more credible consumer touch points with consumers? The PR industry in India has seen a steady growth curve over the last few years, suggesting an increasing share of relevance