Campaign India Team
Aug 01, 2008

Will PR be a winner at the cost of ATL spends?

Bindu Nair Maitra attempts to understand the impact of inflation and recession on a brand’s marketing spendDo brands cut back their spending during a recession? And if they do, would traditional media spends get logically diverted towards third party communications such as PR which are seen as more credible consumer touch points with consumers? The PR industry in India has seen a steady growth curve over the last few years, suggesting an increasing share of relevance

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

10 hours ago

Tata Tea Agni uses AI storytelling to elevate rural ...

The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.

17 hours ago

Pexpo aligns with Ranveer Singh film ‘Dhurandhar’ ...

The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.

18 hours ago

Virgio launches ‘Chic-Flix’ to link holiday films ...

The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.

18 hours ago

American Eagle unveils ‘Great Jeans for Everyone’ ...

The India campaign features Ananya Panday and Lakshya as new global ambassadors.