Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jul 24, 2009
Why shouldn’t client kill ads you presented?
Why shouldn’t client kill ads you presented?There is no greater joy to a client than when a customer responds to his ads — and buys the product. So simple, yet conventional wisdom has it that sales are dependent on quality, price, distribution and need for the product in the customer’s life. Advertising comes in after all these are in the correct order; neatly excluding the impact of the ads, or lack of it.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Opinion
Sep 12, 2025
Clarity cuts through advertising’s noise
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Advertising
23 hours ago
Arpit Garg takes over as president of Weber ...
As president for India, he will strengthen its leadership across communications and advisory services.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Advertising
1 day ago
Collective Creative Labs delivers adaptive travel ...
Collective Creative Labs has executed a travel-led campaign for Oppo that reflects changing approaches to production in lifestyle advertising.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Advertising
2 days ago
Kingfisher Premium launches brand film for Tata WPL
The film highlights women’s cricket through energy, music and shared celebration.
Advertising
2 days ago
‘Posting Zero’ is just the tip of the iceberg
As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both the hyper-real and the handmade.
