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Why shouldn’t client kill ads you presented?There is no greater joy to a client than when a customer responds to his ads — and buys the product. So simple, yet conventional wisdom has it that sales are dependent on quality, price, distribution and need for the product in the customer’s life. Advertising comes in after all these are in the correct order; neatly excluding the impact of the ads, or lack of it.
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CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.
At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.
AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.
In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.