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Why shouldn’t client kill ads you presented?There is no greater joy to a client than when a customer responds to his ads — and buys the product. So simple, yet conventional wisdom has it that sales are dependent on quality, price, distribution and need for the product in the customer’s life. Advertising comes in after all these are in the correct order; neatly excluding the impact of the ads, or lack of it.
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For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.
The launch of Sunshine Pictures Digital and Sunshine Music extends the banner’s presence into digital content and music.
This comes as the company seeks to accelerates its growth plans in the kids’ wellness segment.
The Bangalore hub will offer clients streamlined access to its specialist agencies.