Advertising
Ramesh Narayan
Sep 19, 2013

Why can’t we remember?

I look at and marvel at the wonder of legacy. And I seem to see it wherever I look

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Akasa Air puts ground crew in the spotlight

1 Akasa Air puts ground crew in the spotlight

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

2 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

3 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Nike flips the script: From action to intention

4 Nike flips the script: From action to intention

AI’s double-click: More speed, less soul?

5 AI’s double-click: More speed, less soul?

Jonty Rhodes dives into cashback chase

6 Jonty Rhodes dives into cashback chase

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

8 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

9 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

GST simplification raises stakes for festive marketers

10 GST simplification raises stakes for festive marketers

Related Articles

'This one's for India': Ramesh Narayan on RK Swamy's Bombay Stock Exchange listing
Advertising
Mar 13, 2024
Ramesh Narayan

'This one's for India': Ramesh Narayan on RK ...

RK Swamy's IPO to open on 4 March
Advertising
Feb 29, 2024
Campaign India Team

RK Swamy's IPO to open on 4 March

Piyush Pandey to receive 2024 LIA Legend Award
Advertising
Jun 06, 2024
Campaign India Team

Piyush Pandey to receive 2024 LIA Legend Award

Ramesh Narayan to get AFAA's Honorary Life Member award
Advertising
Aug 31, 2023
Campaign India Team

Ramesh Narayan to get AFAA's Honorary Life Member award

Just Published

WhatsApp deepens business play with ads, payments, services
Advertising
3 hours ago
Campaign India Team

WhatsApp deepens business play with ads, payments, ...

At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.

Why does everyone love to hate WPP?
Opinion
4 hours ago
Donald Pirie

Why does everyone love to hate WPP?

The industry loves to bet on who’s down. But no one—WPP, Publicis, or Accenture—has cracked the future yet, argues a former holding-company insider turned consultant.

Conversational AI: Why India’s marketers can’t ignore the voice shift
Opinion
9 hours ago
Chandan Bagwe

Conversational AI: Why India’s marketers can’t ...

AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.

World Gold Council reframes jewellery for everyday identity
Advertising
10 hours ago
Vinita Bhatia

World Gold Council reframes jewellery for everyday ...

INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.