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A while back, President Obama came under fire for ‘dithering’ over his Afghan policy. Dick Cheney said that “signals of indecision…hurt our allies and embolden our adversaries”. Donald Rumsfeld and Karl Rove concurred. The Washington Post’s David Broder claimed that “the urgent necessity is to make a decision—whether or not it is right.”
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.