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If the sign of a healthy industry is the state of its entrepreneurial spirit, Indian Adland has never had it so good. The number of ad folks who have recently given up that fancy side cabin with “the view” and fancy network agency trappings to start their own venture tells its own story. Agnello Dias and Santosh Padhi, Pranesh Misra, Sajan Raj Kurup, Pushpinder Singh, Ramki, Zarvan Patel and Prashant Godbole and Pradeep Guha.
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She will lead marketing and advertising functions across the division, focusing on campaigns that enhance brand visibility and consumer connection.
IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’
Gaming company Nazara Technologies has launched a refreshed new brand identity.
A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.