Campaign India released a print issue to celebrate India's 75th year of Independence. In this print issue, we asked industry heads to make outrageous predictions about what India would look like at 150 years.
In part three of this series, read what Josy Paul, chairperson and chief creative officer, BBDO India, and Mayur Hola, head - global brand, Oyo, had to say:
Josy Paul
- Everybody will be on rollerblades. It’ll be surgically connected to our feet. We will not walk. It’ll be speed gliding! IPL will be played on rollerblades. Also football and boxing. Even chess! Speed will be the ultimate need.
- Most Indians will forget how to read. Everything will be spoken and fed through video.
- All our body parts will be detachable and can be replaced as per our specifications.
- Black Mirror will be a popular Indian reality show.
- Many Indian politicians will develop an eye on the back of their heads to avoid backstabbing!
- We will not have to clean our house. Our house will do this task quietly by itself when we are fast asleep.
- Advertising and branded content will become more important than news!
- To compete with advertising content, news readers will shout so loudly that they will break the screen and fall into your living room.
Mayur Hola
No, I’m not going to talk about the metaverse because the more things change in India, the more they remain the same.
- Moms will ask ‘khana kha liya kya?,’ via a wearable so small, it’ll be invisible to the naked eye.
- AI music generating engines will rip off Pritam’s tracks.
- The mysogyny of boys’ night outs will be no more. There will be they/them/their inclusive night outs.
- The 70s will be cool. Again.
- Media planning will be done by bots. Just as it is done now.
Also read:
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