Asus has announced a collaboration with Israeli actress and model, Gal Gadotm to promote its latest product series of laptops and All-in-One PC. The association is for the brand globally.
Protinex adds Shubman Gill to list of ambassadors
Danone has added Shubman Gill as brand ambassador for its protein brand, Protinex. Gill joins fellow U-19 team mate, Prithvi Shaw and Telugu actor Mahesh Babu as brand ambassadors for the brand.
Reebok rolls out campaign featuring Shahid Kapoor
Reebok India has launched a campaign featuring brand ambassador and fitness enthusiast Shahid Kapoor. Through the campaign, Reebok is looking to spread the message that fitness has the power to transform lives, sharpen the mind, strengthen human bonds and liberate one’s human potential.
WYP bags Unlimited's digital mandate
WYP Brand Solutions has bagged the digital and social media mandate for Arvind Lifestyle’s 'Unlimited Family Fashion Store.'
The agency has been mandated with Unlimited (the parent brand), Elle and some other in-house brands. The first campaign, which is activation led has been released.
In the first of its creativity sessions at Cannes Lions 2019, Jay Pattisall, principal analyst, Forrester Research, Laurent Faracci, EVP of global category developmentm RB Health, Kimberley Gardiner, VP and CMO, Mitsubishi Motors North America, Inc. and Jeff Robertson, CMO, Blue Shield of California discuss the value of agency creativity