Weekend Wrap: 7 October 2016

In the news: 20Watts, Asian Paints, Automobili Lamborghini, BTVi and YuppTV

Oct 07, 2016 04:05:00 AM | Article | Campaign India Team

20Watts gets Madan Mohan as consultant
20Watts, an advertising agency that was launched in July 2016 has roped in Madan Mohan (pictured left) as consultant. Mohan will be consulting on business, strategic and creative. Mohan was previously a partner at Red Lion. He has also worked with Publicis, TBWA\, Rediffusion Y&R, AGM and McCann. 20Watts is run by Cyril D’Abreo (pictured right) who is CEO of the agency.
YuppTV gets Mahesh Babu as brand ambassador
YuppTV, an online streaming platform for South-Asian content, has announced Tollywood actor, Mahesh Babu, as its brand ambassador. YuppTV provides content in more that 12 regional languages and is now looking to showcase its strengths regionally, informed a statement.
Reuters and BTVi announce partnership
Reuters, an international multimedia news provider and BTVi, a business news television channel in India, have announced a partnership. BTVi will have access to Reuters TV studios in key financial centres across the globe and bring financial and business news to viewers in India. 
Silvia Saliti appointed marketing and PR manager for Automobili Lamborghini S.p.A.
Silvia Saliti has been appointed as the marketing and PR manager SEA, Oceania and India for Lamborghini. She was marketing and communications regional manager, Asia Pacific, Bentley Motors Singapore prior to this. In a career spanning 20 years, she has also worked with Ferrari, PRAMAC, Alfa Romeo and Piaggio.

CRY and Asian Paints tie-up
CRY (Child Rights and You), an NGO for children in India, collaborated with Asian Paints to give a 'makeover' to Churchgate station. This was part of the ‘Hamara Station Hamari Shaan’ a beautification drive that is part of Daan Utsav. The duo looked to transform some of the ceiling columns, walls and 52 pillars of Churchgate Station. This was executed by 25 artists, alumni of Sir J.J. School of Art and part of Wallcano India, at no cost. On 2 October, CRY project children, donors, volunteers and employees also joined in the efforts to paint some walls of the station.